Privacy Policy – Mount Majura Vineyard

Effective: 18-9-2025

Mount Majura Vineyard is committed to protecting your privacy and ensuring your personal information is handled safely and responsibly. This Privacy Policy outlines how we collect, use, disclose, and manage your personal data in accordance with the Australian Privacy Principles under the Privacy Act 1988 (Cth).

1. What We Collect

We may collect the following information:
• Your name, contact details (including address, email and phone number), and payment details when you make a purchase or booking
• Demographic data such as age, gender, or preferences (if voluntarily provided)
• Information about your interactions with our website, including via cookies, tracking pixels and analytics tools
• Email communication preferences and marketing opt-in status

2. How We Use Your Information

We collect and use your personal information to:
• Fulfil orders and manage customer service enquiries
• Deliver products and manage shipping
• Send marketing communications (such as emails and newsletters) if you have opted in
• Conduct advertising and retargeting activities through third-party platforms such as Google, Meta (Facebook/Instagram) and other digital advertising networks. This may include showing personalised ads, retargeting after you visit our website, or excluding existing customers from seeing promotions.
• Improve our website, marketing activities and customer experience
• You can opt out of marketing communications at any time, and you can also opt out of targeted advertising as outlined in Section 7 below.

3. Advertising and Retargeting

We may use your personal information (such as email address or website browsing behaviour) to deliver relevant advertisements to you via platforms like Google Ads and Facebook Custom Audiences. This allows us to:
• Show personalised ads based on your interests
• Retarget you after you visit our website but don’t make a purchase
• Exclude existing customers from seeing promotions meant for new customers
This activity is done in accordance with privacy and advertising policies of these platforms. You can opt out of this use of your data at any time (see below).

4. Third-Party Services

We may disclose your personal information to trusted third-party service providers who assist us with:
• Payment processing (e.g. Stripe, PayPal)
• Website hosting and analytics (e.g. Google Analytics)
• Email marketing and customer communications (e.g. Mailchimp)
• Advertising and social media platforms (e.g. Meta, Google)
These providers are only given access to the information necessary to perform their specific services, and we require them to maintain the confidentiality of your information.

5. Marketing Communications

If you opt in to receive marketing communications from us, we may send you emails about new releases, special offers, and other updates. You can unsubscribe at any time by clicking the link in our emails or contacting us directly.

6. Cookies and Analytics

We use cookies and tracking technologies to improve your browsing experience, analyse website traffic, and serve you relevant ads on other websites. You can manage or disable cookies through your browser settings.

7. Your Rights and Choices

You may:
• Request access to or correction of your personal information
• Withdraw your consent for marketing or advertising use at any time
• Opt out of targeted advertising by updating your preferences in your browser, social media platforms, or by contacting us directly

8. Data Storage and Security

We take all reasonable steps to protect your information from misuse, loss, unauthorised access, or disclosure. Your data is stored securely and only accessible by authorised personnel.

9. Policy Updates

We may update this Privacy Policy occasionally to reflect changes in legal obligations or our business practices. The updated policy will be posted on our website, and significant changes will be communicated to you via email.

10. Contact Us

For questions about this policy or to exercise your privacy rights, please contact:
Mount Majura Vineyard
Email: info@mountmajura.com.au
Phone: (02) 6262 3070
Website: www.mountmajura.com.au